With the kick-off of the greatest sports show on earth only a few days away, FIFA has opened a 2018 FIFA World Cup Russia™ flagship store in GUM, a high-end department store in the heart of Moscow.
Thanks to the store’s central location facing the Kremlin, football fans now have the opportunity to purchase official licensed products to add to their FIFA World Cup™ experience while visiting the famous Red Square.
“We are very excited to be opening this 2018 FIFA World Cup Russia flagship store in such an iconic location. It will offer a quality range of products in a modern and enjoyable retail space. It is another important milestone on the road to organising an enjoyable experience for fans from Russia and abroad,” said FIFA Director of Marketing Services Jean-François Pathy.
The FIFA World Cup Russia™ flagship store extends over an impressive 232m2 and has more than 200 official licensed products on display.
For those unable to visit the 2018 FIFA World Cup Russia™ flagship store, FIFA has opened a considerable number of other official shops in Russia and, of course, the FIFA online shop is available at FIFA.com.