A Story Of Time And Chance

Explicit Communications, housed in the Integrated Marketing industry and an outstanding marketing communication and advertising agency with unique creative capabilities in Nigeria, has hit the success milestone attaining 25 years of experience in satisfying clients and building a relentless team.

With the core values laced around creativity, strategy and research, the Explicit team evolved beyond Advertising, birthing sister companies; Expo-Media Limited, Sharp Shooters Limited, Corporate Insignia Consulting Limited offering specialist services that covers the scope of marketing communications to meet Clients’ demands.

Giving a back story of the professional journey, Group Managing Director, Explicit Communications, Mr Tunde Thani, attributed the success and growth of the Company to the “G-Factor”. According to him, some 25 years ago, a divine set up happened that pushed his inner strength into entrepreneurship with no strategic will to follow. Unlike every other business, the company started without a normal business framework. In his words, “it was more like starting on shoe strings”, he enthused.

Highlighting some challenges during the gestation period; lack of capital, lack of contact, poor staff coaching, inability of skillful staff to sustain loyalty, senior practitioners preying into the agency and poaching good hands were encountered.

Explicit Communications holds a pedigree of managing Great Clients such as NNPC, Department of Petroleum Resources (DPR), Green Life Pharmaceuticals Limited, Intercontinental Distillers Limited (IDL), Aero Contractors, Federal Character Commission, Clearline HMO to mention a few. Built on a solid foundation of Big Thinking, it has grown to become one of the sustained medium sized Advertising Agency that has survived the

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