The National Sports Commission has found it very malicious the headline in some online publications that reads ” The EFCC probes National Sports Commission over alleged misappropriation of funds”
The Leadership of the NSC sees this as very unprofessional and an extreme case of distorted sensationalism.
While in the body of the story, there was nowhere it explained what the headline portrayed that the newly established Sports Commission is being investigated, it is therefore very easy to conclude that the writer was intentional in a bid to malign the newly established Sports Commission.
As much as the leadership of the NSC under the Chairmanship of Mallam Shehu Dikko and Honourable Bukola Olopade as Director General, are media friendly administrators, the Commission will not accept a deliberate effort to damage the new brand that it’s starting to build.
Setting the record very straight, it is important to state that the EFCC only asked the Commission to furnish it with relevant documents concerning the Nigeria Football Federation.
The EFCC did this because the National Sports Commission is the apex body of Sports in the Country , which has all the various Sports Federations under it.
So for the writer to headline his story with the caption “EFCC is investigating the Sports Commission” is totally false and does not paint the Media Profession in good light.
The two leaders of the Sports Commission in Shehu Dikko and Bukola Olopade are two corporately inclined administrators who have huge experience in Sports marketing, branding and sponsorship, so they understand the importance of branding in 21st century Sports business.
The Current leadership of Shehu Dikko and Bukola Olopade would not want to have a frosty relationship with the Sporting Media because they value and understand the role they play in the overall Sports Ecosystem.
This is why the National Sports Commission is using this opportunity to again appeal to the Sporting Media to be very responsive and professional in their reportage because that is the only way the Media will be playing its part in the collective efforts to achieve the desired sustainable and vibrant Sports Economy we all crave to see.
