To ensure that runners in this year’s Lotus Bank Abeokuta 10 km race are well hydrated, organisers of the race, Nilayo Sports Limited Monday, June, 3, 2024 signed a partnership deal with FEBBS Premium water as official suppliers of water at the event.
In an impressive signing ceremony held at Nilayo’s Corporate Headquarters at Magodo Estate, Lagos both companies announced that the deal which will be for an initial two years is subject to renewal.
Making a presentation of what the company intends doing at the marathon, the Brand Manager of FEBBS Premium water, Tosin Kayode explained that her company decided to be part of the race in order to enhance the hydration experience at the marathon positing that their unique approach and premium quality dedication will set them apart from previous hydration partners.
She also announced that the company will on the day of the marathon, mobilize enthusiastic volunteers who will be cheering on runners to create a positive and motivating environment while they’ll also produce live music booths at key hydration points to keep the energy of runner’s high even as she stated that there will also be obstacle games aimed at making spectators have a fun filled day as the race last.
”Apart from ensuring proper hydration of runners, we plan to have music booths at key hydration points. There will also be interactive games like water balcony challenge where participants must carry a bottle of water while navigating an obstacle course and those who complete the game could win prizes such as branded water bottles and hydration packs.
”FEBBS Water will also collaborate with local artists to create water themed- murals or installations along the race route offering visual entertainment and photo opportunities for participants and spectators leveraging on the company’s blockchain technology.
The Brand Manager further explained that the company will also provide customized branding opportunities such as personalized water bottles featuring the logo of the event and motivational messages on health and safety measures.
In his remarks, the Chief Executive Officer of the company, Olasegun Dada noted that FEBBS is out to help make the marathon a memorable one just as he expressed confidence that the partnership will change the face of athletes hydration during long distance races in the country
Speaking at the occasion, an excited Managing Director of Nilayo Sports Limited, Chief Bukola Olopade described the company as an organisation that’s well equipped with humane strategy on how to hydrate people.
” I’m highly excited that we’re going into partnership with a company that’s humane and equipped with a strategy on how to hydrate the people and I believe that this relationship will drive growth and improve the business of our partners.
Olopade while stating that Nilayo Sports thrives on changing the live styles of the people and having relationship that can create sustainability expressed hope that the partnership will achieve it’s objectives.
“At Nilayo Sports, we insist on relationships that can create sustainability and improve the business of our partners and am happy that the feed back we’re getting from our automotive partners, FMCG’s and financial institutions is that when they partner with us, things improve and I hope the sane thing will be applicable in this particular partnership “, he concluded
