Amaju Pinnick, the former President of the Nigeria Football Federation (NFF), has given his full support to the upcoming South West Games 2025, calling it a transformative platform for sports development, youth empowerment, and economic growth in Nigeria.
The much-anticipated event, which will be held in Lagos, will feature the Bola Ahmed Tinubu Southwest Alliance Games (BAT-SWAG) as its main sub-tournament.
In a letter of endorsement to the organizers, Practagali Limited, the FIFA Council Member praised the initiative, describing it as a catalyst for ushering in a new era of athletic excellence in the South-West region.
He said: “With great enthusiasm and a firm belief in the power of sports, I proudly extend my wholehearted endorsement of the South West Games 2025, including its key sub-tournament, the Bola Ahmed Tinubu South West Alliance Games. “
With a vision that extends beyond mere competition, Pinnick emphasized the transformational impact of the games in the six South-western states—Ekiti, Lagos, Osun, Ondo, Ogun, and Oyo.
“This initiative is a game-changer for sports development, talent discovery, and youth empowerment across the six South-western states,” he noted. “More than just a competition, these games will serve as a breeding ground for the next generation of elite athletes while fostering unity, discipline, and national pride.”
He underscored the significance of Lagos as the host city, describing it as both a strategic and symbolic choice.
“As the epicentre of Nigerian sports, Lagos boasts world-class infrastructure, a rich sporting heritage, and an unmatched passion for athletics. Its dynamic energy and cosmopolitan spirit make it the ideal stage to usher in a new era of sporting excellence in the region,” Pinnick affirmed. “Beyond the thrill of competition, the South West Games 2025 will serve as a catalyst for economic growth, career opportunities, and youth engagement. This is not just a tournament—it is the foundation of a lasting legacy,” he enthused.
He continued: “This tournament, no doubt, will not only serve as a paradigm shift but will go down in the annals of history as one of the most pleasurable, memorable, and potent platforms for talent conditioning, nurturing, and development.”
Meanwhile, Pinnick has commended Practagali Limited for its vision and urged all stakeholders—including government institutions, corporate organizations, and sports enthusiasts—to rally behind the project to ensure its success.
“I commend Practagali Limited for spearheading this visionary initiative and urging all stakeholders—governments, corporate organizations, and sports enthusiasts—to lend their full support. Together, we can make history and redefine the future of sports in Nigeria,” he stated.
Pinnick’s endorsement of the South West Games 2025 is a testament to his unwavering dedication to the advancement of Nigerian sports. As a FIFA Council Member and CAF Executive Committee Member, his influence in the global football landscape adds further weight to his backing of this monumental event. His role as Chairman of the Brownhill Group further underscores his commitment to sports development, both at home and internationally.
