UEFA launches new campaign to celebrate Women’s Champions League
The Queens of Football campaign has been created to celebrate this historic year in the women’s game and the icons who will be bringing the stardust to this season’s tournament.
Ahead of the action kicking off tonight, a Renaissance-inspired image of some of the biggest names in European football was projected on to the remarkable Turin Palace to celebrate the new 16-team group stage centrepiece and spotlight this season’s final location in Italy.
Who features in the launch?
Alexia Putellas (Barcelona), Asisat Oshoala (Barcelona), Christiane Endler (Lyon), Jordyn Huitema (Paris-Saint Germain), Shanice van de Sanden (Wolfsburg), Sarah Zadrazil (Bayern München), Sara Gama (Juventus), Sam Kerr (Chelsea) and Ji So-Yun (Chelsea).
Having quadrupled the tournament prize money to €24m and announced DAZN as the Women’s Champions League’s first global broadcast partner earlier this year, UEFA demonstrates its continued commitment to increasing the prestige and profile of its premier club competition by showcasing its stars through the Queens of Football campaign.
Centred around the tournament’s symbolic star-looped emblem which resembles a regal crown, the Queens of Football campaign shines a spotlight on the best of the best in women’s club football as they vie to be crowned the ultimate team in Europe.
Throughout the season, four artists will each take a unique perspective on the unfolding action, with the players at the forefront of their inspiration. Spanning the mediums of fashion design, digital animation and 3D sculpture, UEFA has assembled a creative team to bring key moments of the Women’s Champions League to life as part of The Creator’s Project.
Their work will be unveiled at an exclusive art exhibition ahead of the final in Turin, a city founded on rich artistic, cultural, and architectural history.