Organizers of the prestigious Jameria Harmony Football Tournament has received a massive boost following the decision of a United Kingdom (UK) based firm to throw their weight behind them.
The 10th edition of the biannual competition which will kickoff October 17 – November 29, will be sponsored by Tharmm Equest Entertainments Limited – UK.
The renowned tournament now rebranded as the JAMERIA HARMONY 2025 FOOTBALL TOURNAMENT, represents a historic collaboration between Jamaica and Nigeria, combining their rich football traditions into a unified and electrifying tournament known as “Jameira”.
With Tharmm Equest, the UK’s premier Black Entertainment company’s backing, organizers expressed delight and hope that this will see expanded media coverage, social media engagement, and exciting prizes.
According to them, semi-finalists will receive exclusive Tharmm Equest-branded shirts, while standout performers will be recognised with awards including Man of the Match, Tournament most Outstanding Player, Best Goalkeeper, and Best Coach/Manager.
The tournament will conclude with an exclusive after-event celebration, uniting teams, officials, and participants in a grand finale which will be held at Baruwa Ipaja, Lagos, Nigeria.
Sixteen teams will battle for supremacy in this year’s tournament designed to showcase grassroots football talent and provide young athletes with professional opportunities within the sports echo system.
Speaking concerning the tournament, Ajayi Olumide, Nigeria/Africa representative of Tharmm Equest, who also doubles as the tournament’s lead coordinator, expressed enthusiasm about the sponsorship.
“It’s an honour to have a prestigious UK company like Tharmm Equest acknowledge the importance of grassroots football and invest in these young athletes’ futures.
“This collaboration has the power to change lives, Olumide stated”.
In his reaction, Trevor Walters, Tournament Director, echoed the tournament’s potential for growth.
“This year’s tournament will be bigger and better than ever before.
“We foresee teams from outside Nigeria participating in future editions, and we expect an influx of scouts searching for the next big national and club-level football stars.”
Adding to the excitement, Walters revealed the introduction of the tournament’s first official mascot, a robotic bot named ‘IRIE’, symbolising peace, harmony, and positivity.
Designed by Jamaican and Nigerian youths, IRIE will bring a fresh and engaging element to the event, particularly for younger fans.
