Paris 2024 Olympics: Amusan, Brume, others get monetary incentive as World Athletics reveals plan to award gold medal winners $50k each as prize money

World Athletics says it will award prize money at an Olympic Games for the first time, starting at this summer’s Olympic Games in Paris.

According to a release by the world governing body for Athletics, ‘a total prize pot of US$2.4 million has been ring fenced from the International Olympic Committee’s revenue share allocation, which is received by World Athletics every four years. This will be used to reward athletes who win a gold medal in each of the 48 athletics events in Paris with US$50,000.

World Athletics also revealed its ‘firm commitment to extend the prize money at a tiered level, to Olympic silver and bronze medal winners at the LA 2028 Olympic Games.’ ‘The introduction of prize money for Olympic gold medallists is a pivotal moment for World Athletics and the sport of athletics as a whole, underscoring our commitment to empowering the athletes and recognising the critical role they play in the success of any Olympic Games.

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“This is the continuation of a journey we started back in 2015, which sees all the money World Athletics receives from the International Olympic Committee for the Olympic Games go directly back into our sport.

“We started with the Olympic dividend payments to our Member Federations, which saw us distribute an extra US$5m a year on top of existing grants aimed at athletics growth projects, and we are now in a position to also fund gold medal performances for athletes in Paris, with a commitment to reward all three medallists at the LA28 Olympic Games,’ says Sebastian Coe, the World Athletics President.