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Pomp as Premium Trust Bank unveil Amusan, Brume as ambassadors

Two of Nigeria’s biggest athletes, reigning World champion and world record holder in the 100m hurdles, Tobi Amusan and World ‘s long jump silver medalist Ese Brume have been unveiled as the face of Premium Trust bank brand across all traditional and digital media platforms.

Speaking at the unveiling ceremony held yesterday at Eko Hotels and Suites, the Minister of Youth and Sports Development, Sunday Dare, said the two athletes represents the future of the country’s athletes and called on corporate organisations and individuals not to wait until the athletes are crowned champions before associating with them but should invest with them when they are young.

“These athletes never relent, always thrive, and are consistent in their performances,” the minister said.
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“Even on the big stage, they knew they had it in them and they never stop and when the time came, they showed up big time, they showed up for themselves first having done the sacrifices, gone through the discipline, because if you have talents and you don’t add discipline to it, you cannot excel.

“I want to thank Tobi for doing that job in Oregon, not just breaking the record, but breaking it twice the same night. I am thanking you on behalf of this country Nigeria, we are grateful.

“Brume on her part, most telling moment for me at the Olympics in Tokyo was the moment finished fourth in her race, the only person that could comfort her is Ese, not even her coach could do that, I am happy seeing the two of them here, happy to see what they have attained so far.

“Ese came third at the Olympics, but to us, it was a Golden Bronze, thank you because when you came to the Commonwealth games, you did it again.”

Also speaking at the unveiling, the MD/CEO of the bank, Emmanuel Emefienim, said the major goal of the bank is to support growth hence the maxim ‘Together for Growth’.

According to Emefienim, they decided to associate with the two renown athletes to drive towards enabling growth they put into their story.

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